There are many news articles that talk about Voice Technology. A number of the articles discuss Voice Search, both why Voice Search is important, and how to update your content to make Voice Search more effective. The following are a few articles that you may want to use to do further research:
An Article from Entrepreneur.com
On December 5th, Entrepreneur.com published an article titled "Why (and How) You Should Optimize Your Website for Voice Search". In this well-written article by Michael Georgiou, he provides a number of statistics showing why now is the time to prepare your content for Voice Technology. Here are two of the several statistics that he provided:
- The first statistic from Gartner research is that: "More than 30 percent of web browsing will be done without a screen by 2020".
- The second statistic, from TheeDesign Research, is that "Almost one-third of the 3.5 billion searches performed on Google every day are voice searches".
Michael also provides a number of suggestions on how to prepare your content for Voice Search. His list includes:
- Implement structured data
- Improve page speed
- Understand the user's search intent
- Target long-tail keywords
An Article from DBS Interactive
In an article titled "The Impact of Voice Search on Digital Marketing", the team at DBS Interactive provides 3 areas to consider when planning your digital strategy for Voice Search:
- The first is that '"Page 1" Is Not Enough Anymore".
- The second is that you may need to "Rethink and Adapt Your Content".
- And the third is about "Voice Technology and Local Search" which discusses what the New York Times calls "the 'screenless internet'".
The DBS Interactive article ends with the call to action, that, "Voice search technology presents a rare opportunity for businesses looking to get ahead of the game. If you think your organization's digital marketing efforts might benefit from an enhanced voice search strategy, there's still time to beat your competitors to the punch." Even though this article was written in 2018, there is still time to be an early mover in Voice Technology, but many organizations are actively pursuing a Voice Strategy, so now's the time to act.
An Article from Pragmatic Digital
In a recent blog post on the Pragmatic Digital website, Susan Westwater provides a primer on Voice Technology in an article titled "What Every Digital Marketer Should Know About Amazon Alexa and Voice". In the section of her blog titled "Here's What You Need to Know to Get Started", she says, "With that level of forecasted growth and adoption, it’s no wonder Voice is being touted as the 'next big thing' and businesses are being encouraged to leverage Voice or miss out big. Similar to how the smartphone changed how the world interacts with digital content, Voice has already begun to transform how we search, engage, and shop in the digital world." Her post then provides details on:
- "What is Voice?"
- "Why is Voice Such a Big Deal?"
- and How "Voice Interactions Can Provide Many Advantages Over Screen Experiences".
Here are a few more quotes from Susan's blog post:
- The first quote says: "Beyond its potential for making tasks easier, Voice can round out a brand’s identity through actual tone and sound in ways that were once reserved for expensive spokespersons and ad campaigns."
- The second quote is: "In addition to being a new channel for customer engagement, Voice has the potential for delivering improved customer experiences and service."
- And we'll end with this quote, voice "offers a new dimension for brands and storytelling with interactive and enhanced experiences."
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